March 31st, 2010

This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than their namesake and co-founder, Burt Shavitz. Burt is no newcomer to the green arena: The beard and spirit behind the earth-friendly company participated in the first Earth Day celebration four decades ago and has been living lightly on the planet ever since. Burt has brought his love and respect for the natural world into the everyday practices of Burt’s Bees for 25 years, and now he’s encouraging Los Angeles locals to “Find Their Burt” by discovering the earth-friendly potential we all share. On April 2nd, 2010, Burt look-alikes will take to the streets of Venice, handing out samples and urging folks to be as eco-friendly as Burt in honor of the 40th anniversary of Earth Day. Passing out free “Burt” beards and hats, the Burt look-alikes will help transform the crowds into “Burts” themselves. Burt’s Bees will also be offering people-powered natural smoothies at a “Bike Blender” station on Venice Beach, where visitors can stop by and enjoy a smoothie featuring natural ingredients like milk, honey, pomegranate, and cranberry (some of the same natural ingredients you’ll find in Burt’s Bees® products). The pedaling action actually powers the blender, creating a wholesome natural treat with clean energy. All cups and leftovers will be delivered by the Burt’s Bees street team to The Learning Garden for their compost pile. Everyone will be encouraged to continue the search for their inner Burt at home by visiting FindYourBurt.com. The website invites you into Burt’s world and asks you to discover for yourself pieces of Burt’s simple, nature-loving persona when you “Burtify” your image using an augmented reality tool. The real-time tool modifies elements of Burt on your image based on your eco-motives. The Burt possibilities are endless and so are the ways to love the Earth. This April, visit FindYourBurt.com to learn more about how Burt’s Bees is living The Greater Good™ and discover your own inner (and outer) Burt. WHO: Burt’s Bees & a Flock of Burt’s WHAT: Pedal-Powered Smoothies, Burtification & More! WHERE: Venice Beach, CA WHEN: Friday, April 2, 2010 Burt’s out all day, but Bike Blenders from 11am-3pm